Built by someone who saw the industry from the inside
This whole industry runs on information asymmetry. We exist to close the gap.
Noah Haim spent years inside the merchant cash advance industry watching the same playbook on repeat: stacked advances, hidden fees, scripts built to override hesitation. He walked away.
New Matrix Capital is what he built instead. Merchants get the same data, math, and reasoning lenders use to decide on them. Nothing hidden, in plain English.
Four principles, no exceptions
Each one is a behaviour with a screen behind it. The third is the one you can check right now.
Every factor a funder weighs, scored on your own file, with what it was read from. This is the math, handed over.
Built by an insider
Years inside MCA brokerage offices. He knows the playbook because he watched it run.
We are paid on the deal, and we say so
No invoice from us. Financing partners pay on funded deals, disclosed before you submit.
We show the math
The same readiness signals, box rules, and effective-APR math the lender desk runs. You see what we see.
No scripts, no pressure
No purchased-lead spam, no scripts, no manufactured urgency. If we call, it is about your actual numbers.
The owners on the other side of the gap
Restaurants, shops, trucks, salons, clinics, contractors. The owners banks decline first. Higher-risk trades welcome; appetite is set per funder, never as a platform ban list.
Half a trillion dollars a year moves through this market, and the owner is usually the last person in the room to learn what the money cost.
The data behind your file
One connection, read-only. What it pulls and how far back is on the screen, not in a footnote.
Connected bank data, uploaded statements, authorized bureau pulls when available. Estimates stay labeled. Encrypted the whole way. We read your data to score your file. The bank connection cannot move money.
Want to see exactly how the money flows?
The commercial model is published in full. Questions: info@newmatrix.capital.