.png)
About New Matrix Capital
We help business owners understand their financing options and make better capital decisions.
Our Mission
Most business owners have no idea what financing they actually qualify for until they apply. That means wasted time, hard credit pulls, and often accepting the first offer they get instead of the best one.
We built the Capital Dashboard so you can see your credit scores, understand your financial health, and view pre-approved offers before you apply anywhere. When you are ready to move forward, our advisors help you pick the right option.
We are not a lender. We do not originate loans. We work for you, the business owner, and get paid when you choose to use our advisory services.
Our Values
Integrity First
We tell you what you need to hear, not what you want to hear. If a deal is bad, we'll say so. If we can't help, we'll tell you. Our reputation depends on honest counsel.
Long-Term Thinking
Quick fixes often create bigger problems. We focus on sustainable solutions that strengthen your business for years to come, not just patch today's crisis.
Client Advocacy
Our advisory relationship is with you, the business owner. While we may facilitate introductions to financing providers, our recommendations always prioritize your interests. When negotiations get tough, we advocate for your position.
Education & Transparency
We demystify complex financing terms and structures. Every client leaves understanding their options better than before, regardless of outcome.
Why We Are Different
Traditional Brokers
- Earn commissions from lenders
- Incentivized to close deals regardless of fit
- Limited transparency on true costs
- May sell your information to other brokers
- No accountability after funding
- Often push highest-commission products
New Matrix Capital
- Advisory fees disclosed upfront
- Incentivized to find the best solution for you
- Full transparency on all costs and terms
- Your information stays confidential
- Ongoing support and advisory
- Recommend what's best for your situation
Our Expertise
Our team combines deep expertise in business finance, contract law, and negotiation. We've worked on both sides of the table, giving us unique insight into how funders operate and where there's room for negotiation.
This experience allows us to quickly identify problematic terms, calculate true costs, and develop effective strategies for our clients. Whether you need help understanding a contract, restructuring existing debt, or planning your capital strategy, we have the knowledge to guide you.
Our Approach
Listen & Understand
Every engagement begins with understanding your specific situation. We review your current financing, cash flow, and business goals to get the complete picture.
Analyze & Calculate
We dig into the numbers. True effective rates. Cash flow impact. Contract terms. Risk assessment. Our analysis reveals what's really happening with your financing.
Strategize & Recommend
Based on our analysis, we develop options and recommendations. We explain the pros, cons, and implications of each path forward so you can make an informed decision.
Execute & Support
Once you decide on a direction, we help implement the strategy. Whether that means negotiating with funders, reviewing new contracts, or providing ongoing advisory, we're with you.
Get Started for Free
Create your account to access your Capital Dashboard. View your credit scores, see what you qualify for, and talk to an advisor.